Business & Strategy
The Business Case for Real User Monitoring
Published on September 28, 2024 by Jordy Scholing
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Connecting Performance to Profit
Every millisecond of delay can lead to a drop in conversions, lower user engagement, and decreased customer satisfaction. RUM allows you to quantify these impacts and demonstrate the ROI of your performance efforts.
"You can't improve what you don't measure. RUM gives you the visibility you need to make informed decisions that drive growth."
Key Areas of Impact
By analyzing RUM data, you can directly correlate performance with:
- Conversion Rates: See how improvements to LCP or FID affect your checkout or sign-up funnels.
- User Engagement: Measure how layout shifts impact bounce rates and time on page.
- Brand Perception: A faster, more reliable site builds trust and loyalty with your users.
Ultimately, a strong RUM strategy empowers you to speak the language of business, turning technical metrics into a compelling narrative about revenue, growth, and customer satisfaction.